Social Networking Within Organisations: Brave New World Or Revolution From Hell?
The Phenomenon of Social Media
The lightning fast rise of social media has triggered businesses to also socially interact with their clients online. Social networking sites corresponding to Social Drugs, Facebook, MySpace, Bebo, Orkut, HI5, LinkedIn, and Neighborhood, have many users that sign up to their providers at astonishing rates. Facebook has over 500 million users and is the preferred website accessed, with virtually 40% of worldwide Internet users visiting the site in December 2010.
Social media makes it easier than ever to communicate online in real-time. Consumers have the need for information and opinions posted by millions of people. Organisations have taken this level of need and have signed up on many social media services. Some see this new craze of socialising as an opportunity to expand their network of contacts, accelerate business processes, engage with and listen to customers more closely, and even identify and recruit high-caliber employees to socially interact with their online customers.
The New Frontier
Some organisations have not followed suit in this new world of social networking. Approximately 75% of organisations agree that the number of visits their employees were making to social networking sites had increased. About 60% of organisations thought this had damaged productivity; while over 75% of organisations believed corporate reputation could be severely threatened if staff posted detrimental comments about their organisations online. Having said this, approximately 70% of organisations want to restrict employee access to all social networking sites.
The large risk already known to most is to see personal identities stolen and corporate networks infected with unwanted malware, as cyber-criminals hijack their social networking access for their own malicious purposes. The real threat are spammers and virus-writers, who set up false profiles, scan by social sites and piece together job titles, phone numbers, and electronic mail addresses, and attack corporate networks.
The Checklist Of Sites Goes On
It's only taken three or four years for this level of social networking to grow and sneak into the business domain. Some reasons for quick growth include mobility equivalent to laptops, working from dwelling and increasing erosion of traditional concepts of office hours. More people are finding their work and home lives blurring and blending into each other.
Research has shown that over 10% of people visit social networking sites for business reasons. This growing trend is reflected in the appearance of an increasing number of business-oriented sites, similar to LinkedIn, Viadeo, Huddle and Tradespace, which are all designed to help organisations initiate and strengthen relationships with colleagues, clients, suppliers and partners, wherever they are in the world. Moreover, this is a medium that not only promotes exchange of knowledge, ideas and information, but can also make it an energizing and a rewarding experience.
Normal Business Practice
Social networking can increase team spirit among staff and improving morale, motivation and job satisfaction. However, those skeptical about the value to organisations argue that social networking can easily turn into "not-working" and may even become highly addictive.
When deciding on the social networking policy, the organisation will have to weigh the pros and cons, the risks and benefits within the context of their very own specific subject of enterprise, their goals, their working practices and their enterprise culture.
Conclusion:
All of the indications are that social networking isn't just a passing fad. The genie is now out of the bottle and has already enticed tens of millions of users. So it is going to certainly be round, in some form or type, for a few years to come. However deploying a confirmed Net safety answer, may also help be sure that social networking does not develop into the revolution from hell. Details about Employee Social Media Access is Good.